Direct Response, Donor Engagement & Client Services Leader
For more than two decades I have built and run integrated direct response programs for nonprofits that feed neighbors, champion the arts, and protect local food systems — generating over $50 million in mission revenue along the way. I also specialize in direct donor and audience engagement: the stewardship, segmentation, and one-to-one communication that turns a first gift into a lasting relationship.
$50M+
Raised through integrated direct response programs
30,000+
Donor households managed across the giving lifecycle
14+
Integrated campaigns directed each year
20+
Years leading fundraising and client engagements
Executive summary
I lead integrated fundraising programs end to end: annual planning, audience strategy, creative direction, production, deployment, analysis, and the optimization cycle that turns one good campaign into a sustained revenue engine. That full-stack view is rare — and it is why organizations bring me in when a program needs both a plan and a pair of hands.
Direct response is my foundation, but donor and audience engagement is at the heart of my work. I design segmentation and stewardship strategies that meet donors where they are, write appeals and communications that feel personal, and manage the full giving lifecycle so supporters stay connected — and keep giving — year after year.
At Citymeals on Wheels I directed more than fourteen integrated campaigns a year supporting over $6 million in annual revenue across a 30,000-donor file, introducing predictive modeling that increased giving by 15%. At City Harvest I oversaw a multi-campaign direct mail program responsible for more than $32 million, building the reporting and data-integrity systems the department relied on for investment decisions.
Earlier, at the Museum of Arts & Design, I tripled membership households to 8,000 during a national rebranding and capital campaign. Since 2019 I have worked as a fractional development and communications officer, advising multiple nonprofit clients at once on fundraising strategy, messaging, and organizational growth — most recently as Director of Development and Communications at Foodshed Alliance.
Across every engagement my constants are the same: clear plans, disciplined execution, honest numbers, and communication that keeps executives, boards, donors, and vendors aligned from kickoff through final results.
Featured expertise
Annual fundraising calendars built from the data up — acquisition, renewal, upgrade, reinstatement, and stewardship mapped across every channel. I translate organizational revenue goals into segment-level plans, package strategies, and realistic projections leadership can budget against.
I excel at building relationships with donors and audiences at scale. From personalized appeals and stewardship sequences to membership and young-patron programs, I create engagement strategies that make supporters feel seen, valued, and motivated to give again.
Complex mail files, tight drop dates, and zero margin for error. I own schedules, specs, budgets, and proofing standards, and keep printers, lettershops, data bureaus, and creative teams moving in one direction so every package lands on time and on budget.
Response, ROI, retention, average gift, and lifetime value drive every recommendation I make. My predictive modeling and disciplined segmentation lifted giving 15% on a 30,000-donor file — and gave leadership a clear rationale for where the next dollar should go.
Let's talk
Whether you need an annual plan rebuilt, a mail program stabilized, or a seasoned leader on your development team, I would welcome the conversation.
